01↗
Growth & performance
Make acquisition accountable to business outcomes—not vanity metrics.
Paid mediaConversion rate optimizationAnalytics & attributionSEO
INDEPENDENT GROWTH & TECHNOLOGY CONSULTANCY
Make growth
work together.
Great businesses don't need more disconnected tools. They need a better-connected strategy, customer journey, and technology stack.
EXPERIENCE ACROSS
TEAMS & INDUSTRIES
TEAMS & INDUSTRIES
NiagahosterKalbe NutritionalsLeadbookIndosatTelkomRuangguru
Selected previous roles, professional engagements, and training experience. Names do not imply current endorsement.
01 / WHERE WE WORKCROSS-INDUSTRY PERSPECTIVE
NOT A ONE-SIZE-FITS-ALL PLAYBOOK
Different businesses.
Shared growth challenges.
From Scandinavian knowledge businesses to Indonesian education, technology, and consumer brands—our thinking is built from work across markets.
02 / WHAT WE DOFROM STRATEGY TO EXECUTION
ONE PARTNER. CONNECTED CAPABILITIES.
Complex problems.
Clearer solutions.
We don't recommend tools for the sake of tools. We find the bottleneck, design the right system, and help make it work in the real world.
02◎
CRM & revenue operations
Connect marketing, customer data, automation, and the people behind each sale.
Lifecycle flowsLead managementSales pipelineCRM integration
03◫
Web & digital products
Websites, landing experiences, and purposeful tools designed for actual workflows.
Product strategyWeb applicationsLanding pagesUX thinking
04✳
Automation & applied AI
Remove repetitive friction while keeping people, quality, and process in control.
Workflow designIntegrationsAI-assisted operationsProcess improvement
03 / CLIENT PORTFOLIOREAL PROJECTS. REAL CONTEXT.
SELECTED CLIENTS & PROJECT ENGAGEMENTS
Built for real clients.
Across real industries.
Explore 12 additional named client projects, alongside selected earlier engagements in strategy, paid media, CRM, and technology.
CLIENT PROJECTS / 04
01 / ONLINE COURSE OPTIMIZATION
Four expertise-led businesses across European markets.
NHT — Nordic School of Animal Bodywork
NorwayOnline course & webinar funnel optimization for an animal education specialist.
nht.noBretteville
NorwayCourse marketing and conversion funnel optimization for a KonMari® consultant.
bretteville.noHilde Prestbakk
NorwayWebinar registration journey and online course acquisition for an interior design educator.
hildeprestbakk.noMarco Elsafadi
NorwayOnline course campaign and funnel optimization for a speaker and educator.
marco.noCLIENT PROJECTS / 06
02 / PPC & PAID ACQUISITION
Campaign and lead-generation work across services, education, and events.
Klinik Lelaki
IndonesiaPaid acquisition campaigns and lead generation for a specialist healthcare provider.
kliniklelaki.comUnisol
PhilippinesPPC campaign strategy and performance optimization.
unisol.phSMK Telkom 1 Medan
IndonesiaDigital advertising and performance marketing for an education institution.
smktelkom1medan.sch.idBali Event Group
Bali, IndonesiaPaid media and lead acquisition for event planning and production services.
balieventgroup.comJakarta Event Group
Jakarta, IndonesiaPPC and conversion-focused lead acquisition for event services.
jakartaeventgroup.comBali Games Rentals
Bali, IndonesiaSearch and paid media campaigns for event games and rental enquiries.
baligamesrentals.comCLIENT PROJECTS / 02
03 / FRACTIONAL DIGITAL STRATEGY & CMO
Leadership and cross-functional marketing direction for international programmes.
Model United Nations
InternationalFractional digital strategy and growth direction for Model UN programmes and events.
modelunitednation.orgInternational Global Network
InternationalFractional marketing leadership and international event growth strategy.
internationalglobalnetwork.comSELECTED ROLES & PROJECTS / 05
04 / BROADER EXPERIENCE
Additional strategic, CRM, performance and digital product assignments.
HIGH-TICKET EDUCATION 2024—2025
REPORTED LEAD CONVERSION
Reported outcome from the consulting engagementBEFORE<5%
→AFTER8–10%
Building a more effective lead-to-enrolment engine.
Reviewed funnel leakage, structured CRM and telesales workflows, and helped connect marketing performance with sales execution.
OUTCOMELead conversion improved from below 5% to 8–10% within six months.
INTERNATIONAL CONSULTINGEUROPE
Discovery AD CAMPAIGNS
Engagement WEBINAR
Conversion COURSE SALES
KAJABI · KARTRA · SIMPLERO
Scaling knowledge businesses through better journeys.
Built and improved webinar and course-sales funnels for coaches, experts, and educators across European markets.
View a public client website ↗KALBE NUTRITIONALS2021
01Onboarding
→02Engagement
→03Retention
MICROSOFT DYNAMICS 365 + MOENGAGE + WHATSAPP
Connecting lifecycle communication across channels.
Supported onboarding and retention automation using enterprise CRM, messaging, and marketing automation platforms.
SELECTED PUBLIC EXAMPLES
Art & creativityPhysiotherapy & yogaMusic & pianoCoaching & leadership
WEBINARSPAID MEDIACOURSE FUNNELS
Performance marketing for expertise-driven businesses.
Worked across course niches using ads, funnel optimization, and marketing platforms including Kartra, Kajabi, and Simplero.
View a public client website ↗FOUNDATIONAL EXPERIENCE 2013—2018
Search.Experience.Conversion.
NIAGAHOSTER / HOSTINGER INDONESIAFrom technical problem-solving to full-funnel growth.
Five years working across search marketing, CRO, analytics, WordPress, UI/UX contribution, and technical web operations.
Project categories reflect the services provided; confidential campaign data and unverified performance figures are intentionally omitted.
Full professional history on LinkedIn ↗04 / OUR APPROACHPRACTICAL BY DESIGN
SYSTEMS THINKING, WITHOUT THE COMPLEXITY THEATRE
The right work.
In the right order.
Every business has different constraints. We begin with clarity, prioritize leverage, and make sure delivery has a measurable purpose.
01 ↗
Understand
Map the business model, journey, team, and bottlenecks before recommending a solution.
AUDIT & OPPORTUNITY MAP02 ↗
Architect
Connect the strategy, workflows, data, and tools into an actionable roadmap.
SYSTEM BLUEPRINT03 ↗
Implement
Build, integrate, launch, and collaborate closely with the people who will use it.
WORKING SOLUTION04 ↗
Improve
Review signals, test assumptions, resolve friction, and keep what truly works.
ITERATION & KNOWLEDGE TRANSFERNOT A HANDOFF MACHINE.FOUNDER-LED
FG.
2013 → TODAYSTRATEGY × EXECUTION
05 / WHO YOU WORK WITHBig-picture thinking.
AN EXPERIENCED PARTNER, NOT ANOTHER LAYER
Big-picture thinking.
Sleeves-rolled-up work.
I'm Fadhel Muhammad Gintings, a digital marketer and product strategist working at the intersection of growth, technology, and business operations.
Since 2013, my work has moved from web technology and performance marketing into CRM, automation, product advisory, and fractional marketing leadership. I've supported teams and businesses in Indonesia, Singapore, and European markets.
Whether it's a funnel that leaks, a sales process that doesn't scale, or a digital product that needs clearer direction, I prefer practical problem-solving over inflated promises.
HOW WE CAN WORK TOGETHER
Flexible engagement.
One accountable partner.
Need a strategic sounding board, someone to fix the systems, or a hands-on partner to ship? We can scope the right level of involvement.
06 / THE PRACTICAL DETAILSGood questions.
Good questions.
Clear answers.
No complicated sign-up process. Start with a conversation about what you need to accomplish.
Do you work with clients outside Indonesia?+
Yes. Our founder has worked with clients in Europe, Asia, and Indonesia, including remote consulting for education and expertise-led businesses.
Can you work alongside our existing team?+
Yes. Engagements can focus on advisory, implementation, coaching, or coordination with your existing marketing, sales, and development teams.
Do you only handle advertising?+
No. Paid acquisition is one part of the work. We also look at the entire customer journey, analytics, CRM, automations, websites, and related product decisions.
Can we work through Upwork?+
Upwork engagements can be discussed. Get in touch with the project scope and we can agree on the most appropriate way to collaborate.
LET'S BUILD WHAT'S NEXTNEW CONVERSATIONS WELCOME ●
STRATEGY, SYSTEMS, TECHNOLOGY
Your next move
starts with a conversation.
Tell me where growth feels stuck, what's not connecting, or what you're thinking of building. We'll take it from there.
WhatsApp: +62 838-5168-999
BASED IN INDONESIA · WORKING GLOBALLYWhatsApp +62 838-5168-999 ↗